Afternoon,
Upping my social media game as not-so young people say with some new content on the way for a company called Doughnut Delights. I was essentially given free reign to develop a 30 second ad for the company with pre-existing footage shot from a mobile phone and .jpeg graphic design assets…. Not ideal, but as the theme of this blog will be – the challenge is half the fun! With the playful logo as the inspiration it’s been fun trying to create a fresh piece of content that isn’t having to rely on Bad TV Glitch effects throughout to give that “edgy” look that permeates through online social media advertising.
So far it has a more liquid, bright, circular design and effects palette with funk/disco soundtrack. Looking forward to delivering this one for sure.
If you’d like your own 30 second Ad for Social Media contact ajwalker86@hotmail.co.uk to find our more about rates and availability.
So after completing the edit on the soon to be house-hold name Chloe Kennedy’s “Dream Insomniac” I have been Supervising Editor on another Resource Production’s alumni Emilie Cheung’s new short “Fish”. A tale/tail focusing on micro-aggression and casual racism amongst a British-Chinese family.
The key editing challenges we faced were altering editing rhythms to convey tension and disjointed relationships while maintaining the pace necessary within the 5-minute total running time.
Two key scenes required multiple reversions with singular frames having ramifications on key narrative beats. It was exactly the kind of challenge that any Editor relishes and what we ultimately do this profession for. Having to undertake this role in a Covid secure way via Zoom- while not impossible – definitely provided an obstacle to overcome in terms of ensuring my editing vocabulary was clear and succinct. In lieu of being able to sit with the editor and go through the Assembly & Raw Footage trying out ideas in real time. Remote working here demonstrating there isn’t any substitute for face to face communication.
I am happy to say that the project has been delivered to Arts with Impact and will be premiering on June 21st.
Currently available for Corporate and Fictional/Factual Editing from June 1st. For inquiries email: ajwalker86@hotmail.co.uk