Blog
2021 in review and looking into 2022 #rhymes #bars
So these are gonna be quarterly. How do people do this every month let alone the lunatics that do this kind of thing everyday? Who has that much to say?
Year 1 of freelancing went significantly better than I could have ever expected working with world class brands, agencies, sporting events and governmental health campaigns.
The year went so well in fact that for the start of this year my first client was Google and immediately following that I began editing the 2022 Jack Morton Global Sizzle Reel.
My first project with “Jack” was in August 2021 creating Motion Graphics for an internal documentary for YouTube: Music and Premium. This was my first taste of this caliber of client working with what I soon came to realise was one of the leading Brand Experience/Live-events agencies in the world. Clients include other no-mark companies such: The Late Show with Stephen Colbert; NHL/NFL on TNT; Adidias; Samsung; Reebok; Mini… I could go on.
4 months and 5 other successful Jack Morton projects later (Unity; Facebook; Google; Ericsson; HP) I find myself sifting through this footage trying to craft a truly world-class product. Working with an experienced motion graphics designer we are trying to craft a piece that seamlessly blends live action with motion graphics while clearly showcasing the best Jack Morton has to offer focusing on 3 specific themes for the edited footage sections. While the Motion Graphics designer focused on fully animated sections and integration with the footage I was given creative free regin on Split Screens/Grids; Camera Animations and Layer stacking. The latter of which I was extremely pleased with creating something new that I hadn’t seen in other advertising media specifically noted by the Producer.
This has really been one of those projects where the immediate leadership and direction has been realistic, specific and continuously developed the project for the better. That kind of thing is professional gold dust
We have one more week left on the project and so far feedback has been extremely positive. In what feels like one of those 8-Mile moments everyone has throughout their lives pushing myself and building on tried and tested techniques has been nothing but a joy and I cannot wait for this piece to go live. A true cherry on the top of what has been the most successful cake/year of my professional life.
In other news I have had a new website created by the fine folks at Kehorne Website Developers limited. You are literally on it now. Take a look around… (“It’s Limp Bizkit f**king up your town…“)
Like most creative briefs set by clients I gave these guys a nice, vague and arguably plagiarized brief on what kind of website I wanted. After initial discussions and various templates suggested I was presented with the following: www.ajwalker86.co.uk and frankly I could not be happier with it.
The colour scheme feels bold, modern and welcoming, coupled with the AJW transparent template for the showreel Kerhone could not have met my expectations any further.
A real present to myself and a great example of why you should invest in professionals rather than basic template “creative websites” by the usual suspects.
If you need a website Kehorne are your guys: https://kehorne.co.uk/
New 2021 Showreel // Early 2021 Availability
Hey everybody,
After one heullva year my early-2021 showreel has been updated and you can find it at www.ajwalker86.co.uk // https://youtu.be/9TjEOYNcniY
Rounding out last year and starting off this year with new projects with BBC/Resource Productions, Keypoint Intelligence/Epson Printers and renowned YouTube documentarian James Jani. Be sure to check out those full projects in my portfolio.
I have availabilty up until the last week of April until the end of May so I’ll be taking bookings before and after then for any Editing, Motion Graphics/Animation, Post-Production supervision/co-ordination and DIT roles for any upcoming projects . For enquiries contact: ajwalker86@hotmail.co.uk
Hope everybody is well and has their tables booked at their local pubs at the next available opportunity,
Al
April Update / Supervising the Edit.
Afternoon,
Upping my social media game as not-so young people say with some new content on the way for a company called Doughnut Delights. I was essentially given free reign to develop a 30 second ad for the company with pre-existing footage shot from a mobile phone and .jpeg graphic design assets…. Not ideal, but as the theme of this blog will be – the challenge is half the fun! With the playful logo as the inspiration it’s been fun trying to create a fresh piece of content that isn’t having to rely on Bad TV Glitch effects throughout to give that “edgy” look that permeates through online social media advertising.
So far it has a more liquid, bright, circular design and effects palette with funk/disco soundtrack. Looking forward to delivering this one for sure.
If you’d like your own 30 second Ad for Social Media contact ajwalker86@hotmail.co.uk to find our more about rates and availability.
So after completing the edit on the soon to be house-hold name Chloe Kennedy’s “Dream Insomniac” I have been Supervising Editor on another Resource Production’s alumni Emilie Cheung’s new short “Fish”. A tale/tail focusing on micro-aggression and casual racism amongst a British-Chinese family.
The key editing challenges we faced were altering editing rhythms to convey tension and disjointed relationships while maintaining the pace necessary within the 5-minute total running time.
Two key scenes required multiple reversions with singular frames having ramifications on key narrative beats. It was exactly the kind of challenge that any Editor relishes and what we ultimately do this profession for. Having to undertake this role in a Covid secure way via Zoom- while not impossible – definitely provided an obstacle to overcome in terms of ensuring my editing vocabulary was clear and succinct. In lieu of being able to sit with the editor and go through the Assembly & Raw Footage trying out ideas in real time. Remote working here demonstrating there isn’t any substitute for face to face communication.
I am happy to say that the project has been delivered to Arts with Impact and will be premiering on June 21st.
Currently available for Corporate and Fictional/Factual Editing from June 1st. For inquiries email: ajwalker86@hotmail.co.uk
Articles
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